How do you see the PMM market changing given some of the changes in the market?
Amanda Groves
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • September 3
The biggest trends we're seeing in the market are related to consumers having:
more choices
less budget
more pressure to perform
Causing:
longer sales cycles
"no decisions"
-
sticking with "status quo"
This means as a PMM, we need to focus more than ever on our competitive positioning muscles. Sharpening competitive positioning and differentiated value propositions are critical skills for PMMs to finesse to ride the undulating waves of market changes. Help buyers understand why your brand is uniquely positioned to solve their pain, and give compelling enough messaging to incite them to act versus languish in no decision.
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