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How do you see the PMM market changing given some of the changes in the market?

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3 Answers
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  1. Ashley Faus
    Ashley Faus

    Atlassian Head of Lifecycle Marketing, Portfolio • 1y

    In general, it seems that the pendulum is swinging back to more generalist job descriptions. I'm seeing a lot more skills and experience related to traditional demand-generation and content marketing roles showing up in PMM job descriptions. Examples include wording like "manage end-to-end campaigns", "increase organic traffic", and "create content including blogs, product demos, and white papers". While most of these bullets are framed in the context of the product, this type of work is usually ...Read More

    4,840 Views
  2. Stephanie Kelman
    Stephanie Kelman

    Shopify Senior Product Marketing Lead • 1y

    The marketing landscape is evolving significantly and it's a great opportunity to shift our approach to product marketing tactics. Here are some the biggest trends I think of when I plan campaigns: Digital-First Everything Virtual product launches becoming standard Digital tools and platforms taking center stage Remote/hybrid customer engagement models Data & Personalization More sophisticated use of customer data AI-driven personalization at scale Focus on measurable outcomes Content Evolut ...Read More

    4,599 Views
  3. Amanda Groves
    Amanda Groves

    Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y

    The biggest trends we're seeing in the market are related to consumers having: more choices less budget more pressure to perform Causing: longer sales cycles "no decisions" sticking with "status quo" This means as a PMM, we need to focus more than ever on our competitive positioning muscles. Sharpening competitive positioning and differentiated value propositions are critical skills for PMMs to finesse to ride the undulating waves of market changes. Help buyers understand why your brand is uniqu ...Read More

    1,405 Views

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