decagon.ai VP Marketing • 1y
When rolling out a new GTM launch tier framework across the business, start by identifying key stakeholders across R&D and GTM who can represent their functions’ objectives and needs for launches. With the group of key cross-functional stakeholders, determine which launch tiers you need. For each launch tier, determine the cadence and product criteria that defines each tier. For example: Tier 0 launch: Happens once per quarter. This is a large feature or bundle of features that have signific ...Read More
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