Cisco Director of Product Management, Speech and Video AI • 8y
I am writing this perspective from my recent experience on what was missing and how I would lead in the future as a product marketing leader. Given that most demand gen folks are well versed in campaign orchestration tools and mechanics, and less on the market/customer/segment/product fit, they need lot more guidance from product marketing leaders. Also, given the content is now consumed 90% digitally, it would be more meaningful for product marketing needs to know what kind of content is neede ...Read More
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