How would you approach this product marketing interview assignment?
I interviewed earlier this year and did well except for this assignment. I'm hoping to better prepare for similar situations. Here's the quest:
As mentioned, the next part of this process is to complete a brief assignment. The purpose of this assignment is just to see your methodology get some insight into your approach to tasks.
For this assignment, I'd like for you to create a high-level go-to-market plan and strategy for our flagship product our event marketing platform. Our company traditionally has targeted enterprise b2b companies.
I'd like you to come up with high-level messaging, define who the target audience is, and then detail your strategy for informing the market about our event platform and getting more leads. Please identify which channels you would use, and what you would need for this go-to-market launch. Please keep your response under 2 pages
SMB Product MarketingProduct Marketing Soft and Hard SkillsRelease MarketingLaunch ChannelsLaunch Strategy
8 Answers
Salesforce SVP & CMO, Tableau • 4y
Sorry, that didn't work out! Here's how I would approach this assignment: Study Certain's website to understand their current product messaging and positioning. And mak...
6363 Views
Iterable Chief Marketing Officer • 4y
First off, I'll say that I'm never a fan of making someone create messaging/positioning and defining a GTM plan about the interviewing company's product because you're ne...
7506 Views
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Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 4y
Pulling this one up. It's outside the realm of KPIs and measurement, but I think it's really critical. And I have a few strong opinions here. If I can summarize this ba...
2754 Views
I have no idea how you prep your presentation. But for an assignment like this one, I think what employers want to test is your ability to assess the problem and provide ...
2276 Views
Dusty Robotics Head of Marketing • 4y
I don't think I can help you on the full assignment within the scope of an AMA; especially since the sub-question reads like the company probably is going to be using thi...
3003 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 4y
I’d have to see your assignment response to make recommendations! And I probably shouldn’t print my recommendations here publicly, as this company probably wants to keep ...
1812 Views
HiredScore Head of Product Marketing • 3y
I often find these assignments are about your approach to problem solving, positioning, and alignment rather than the work you actually produce. This is how I evaluate ca...
819 Views
ServiceNow Product Marketing Lead | Formerly Freshworks, ServiceMax • 2mo
This question really hits hard. I once got a very specific 2-page assignment like this where the expectation was a deck with a complete GTM plan with messaging, positioni...
238 Views
Related Questions
What advice would you give to someone interviewing for a product marketing position with no product marketing experience?What do you see as the foundational skill sets and areas of focus for a product marketer? And what are the best ways to establish those skills and competency in those areas? For individuals who have an account management background looking to pivot into product marketing, do you have tips on how one should navigate technical questions during the interview knowing that one has not had hands-on experience in their current / past roles?How can I improve my interviewing skills for a product marketing role? I am hiring junior product marketers.
Hiring someone with experience is easier often as they have something relevant to talk about.
I am hiring a junior / near fresher. So, no product marketing experience is expected. What things do I look out for? What questions do I ask? Any assignment that you can suggest?Can you share advice for the first product marketer at a company for influencing the product roadmap?