Sorry, that didn't work out! Here's how I would approach this assignment: Study
Certain's website to understand their current product messaging and positioning.
And make sure your draft is different
I interviewed earlier this year and did well except for this assignment. I'm hoping to better prepare for similar situations. Here's the quest:
As mentioned, the next part of this process is to complete a brief assignment. The purpose of this assignment is just to see your methodology get some insight into your approach to tasks.
For this assignment, I'd like for you to create a high-level go-to-market plan and strategy for our flagship product our event marketing platform. Our company traditionally has targeted enterprise b2b companies.
I'd like you to come up with high-level messaging, define who the target audience is, and then detail your strategy for informing the market about our event platform and getting more leads. Please identify which channels you would use, and what you would need for this go-to-market launch. Please keep your response under 2 pages
7 answers
All related (195)
Vice President Product Marketing at Salesforce • July 26
Vice President, Product Marketing at Momentive (SurveyMonkey) • March 9
Head of Product Marketing at Calendly • August 10
Head of Industry/Audience Marketing; Director of Product Marketing at Procore Technologies • July 13
Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • July 6
Head of Product Marketing at HiredScore • July 28