How is the PMM team structured at your company - by product line, segment, by function or by objective (ie. revenue retention, product engagement, etc)?
Launch ChannelsLaunch StrategyStakeholder ManagementProduct Marketing / Demand Gen AlignmentBuilding a Product Marketing Team
3 Answers
Figma Vice President, Product Marketing • 6y
Philosophically, I'm a fan of a "full-stack" PMM model where they look after their product area end-to-end. We have one product at the moment, so our PMMs are aligned by ...
7645 Views
Vivun Chief Marketing Officer • 3y
I've seen organizational structures of all types over the last 10 years and have grown to appreciate a function with clear roles and responsibilities. The most common con...
9672 Views
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Shippo Senior Director of Marketing • 6y
I think that depends on your company goals. At HoneyBook we've identified a specific segment that has the best product-market fit, so we're solely focusing on that segmen...
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