What are some of the best ways to begin becoming a more influential PMM?
4 Answers
Okta SVP Product Marketing • 3y
Demonstrate the basics: messaging, positioning, ability to make an impactful/relevant/meaningful presentation that conveys the value prop + differentiators of your produ...
2603 Views
Zendesk Director of Product Marketing | AI • 3y
Product marketers have to work and communicate with a wide variety of stakeholders to push ideas and initiatives forward. Influence is critical for PMMs to be effective, ...
2694 Views
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AppFolio Vice President Product Marketing • 4y
Influence comes from repeatedly bringing fresh insights and a distinct point of view to the table. To influence product strategy and the roadmap you need to take a broade...
1457 Views
BackBox Director, Product Marketing | Formerly TIBCO, Actional, Progress, Software AG, Layer 7, Axway, BCware • 2y
I read the other answers, and there's some good advice there. However, there isn't much "how" in the answers. Have a point of view. Demonstrate the basics. Communicate ac...
190 Views
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