What are some of the best ways to begin becoming a more influential PMM?
4 Answers
Okta SVP Product Marketing • 3y
Demonstrate the basics: messaging, positioning, ability to make an impactful/relevant/meaningful presentation that conveys the value prop + differentiators of your produ...
2605 Views
Zendesk Director of Product Marketing | AI • 3y
Product marketers have to work and communicate with a wide variety of stakeholders to push ideas and initiatives forward. Influence is critical for PMMs to be effective, ...
2898 Views
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AppFolio Vice President Product Marketing • 4y
Influence comes from repeatedly bringing fresh insights and a distinct point of view to the table. To influence product strategy and the roadmap you need to take a broade...
1459 Views
BackBox Director, Product Marketing | Formerly TIBCO, Actional, Progress, Software AG, Layer 7, Axway, BCware • 2y
I read the other answers, and there's some good advice there. However, there isn't much "how" in the answers. Have a point of view. Demonstrate the basics. Communicate ac...
190 Views
Related Questions
When you first join an organization as a PMM what is the very first thing you do to begin your influence?What's your best advice for influencing without authority?What are the best ways to influence without authority?What are some tips for influencing senior leaders?What are the best ways to influence those you don't have authority over?What is the most difficult stakeholder to influence according to your experience? Product / Sales? And why?