What are some of the best ways to begin becoming a more influential PMM?

3 answers

All related (38)

Head of Product Marketing - Security, Developer Services & Hyperforce at Salesforce • December 14

Demonstrate the basics: messaging, positioning, ability to make an impactful/relevant/meaningful presentation that conveys the value prop + differentiators of your product or portfolio. Cant be infl

16 Saves

Lauren Hakim

Group Product Marketing Manager at Zendesk • January 20

Product marketers have to work and communicate with a wide variety of stakeholders to push ideas and initiatives forward. Influence is critical for PMMs to be effective, and that comes with building t

5 Saves

Daniel Waas

Vice President Product Marketing at AppFolio • April 7

Influence comes from repeatedly bringing fresh insights and a distinct point of view to the table. To influence product strategy and the roadmap you need to take a broader view of your market and the

13 Saves

How do you prioritize your product marketing projects and still make time for ad-hoc requests?

When coming up with positioning and messaging as part of GTM plan, which key stakeholders/teams (in addition to product and sales) should weigh in?

What's your advice on improving a historically tense relationship between functions?

Which KPIs do you typically use to track sales enablement success?

What is the best cadence for gathering stakeholder feedback in preparation for a launch?

What advice do you have on stakeholder mgmt for small PMM teams (i.e. 1-3 ppl) that are coupled with larger, growing stakeholer teams (i.e. sales =15-25; CS = 20-30; Product = 8-12; marketing = 5-10)?