What are some of the best ways to begin becoming a more influential PMM?

Demonstrate the basics: messaging, positioning, ability to make an impactful/relevant/meaningful presentation that conveys the value prop + differentiators of your product or portfolio. Cant be influential if your house is on fire.  Learn the business REALLY well. How is money made, who do we sell to, how is the sales team structured, what are their main sales motions, is it self-serve/direct/partner driven? Learn it ALL. Then figure out where are opporutnities to add unique value: better target ...Read More

Product marketers have to work and communicate with a wide variety of stakeholders to push ideas and initiatives forward. Influence is critical for PMMs to be effective, and that comes with building trust. Invest time in understanding your stakeholders’ needs and pain points to help you determine how you can best work with them. By speaking the same language as your stakeholders and proactively providing the insights and information they need, the more they will lean on you and trust you to get ...Read More

Influence comes from repeatedly bringing fresh insights and a distinct point of view to the table. To influence product strategy and the roadmap you need to take a broader view of your market and the customers than your friends on the product management team. Invest in a deep understanding of your customers, your competitors, and the market at large. Map out mid- to long-term threats and opportunities. Validate those threats and opportunities with customers, industry experts, and your internal e ...Read More

I read the other answers, and there's some good advice there. However, there isn't much "how" in the answers. Have a point of view. Demonstrate the basics. Communicate across teams. All great advice, but how do you demonstrate that, preferably quickly? It's simple. Blog. Blog publicly. Blog internally. Just write. Write your point of view. Write competitive insight. Write what your audience (mostly sales, but also execs) needs to hear. Some won't listen. But more importantly some will. I'm a fou ...Read More