What are some of the best ways to begin becoming a more influential PMM?
4 Answers
Okta SVP Product Marketing • 3y
Demonstrate the basics: messaging, positioning, ability to make an impactful/relevant/meaningful presentation that conveys the value prop + differentiators of your produ...
2601 Views
Zendesk Director of Product Marketing | AI • 3y
Product marketers have to work and communicate with a wide variety of stakeholders to push ideas and initiatives forward. Influence is critical for PMMs to be effective, ...
2665 Views
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AppFolio Vice President Product Marketing • 4y
Influence comes from repeatedly bringing fresh insights and a distinct point of view to the table. To influence product strategy and the roadmap you need to take a broade...
1453 Views
BackBox Director, Product Marketing | Formerly TIBCO, Actional, Progress, Software AG, Layer 7, Axway, BCware • 2y
I read the other answers, and there's some good advice there. However, there isn't much "how" in the answers. Have a point of view. Demonstrate the basics. Communicate ac...
189 Views
Related Questions
When you first join an organization as a PMM what is the very first thing you do to begin your influence?What is your advise for someone looking to transition from CRM Marketing to Product Marketing within an organization?What is the most difficult stakeholder to influence according to your experience? Product / Sales? And why?How can someone transition from SMB or MM product marketing to Enterprise product marketing at a different company?What team's been the most difficult to influence and how did you overcome that challenge?