How does storytelling differ for PLG vs. sales led growth products?
1 Answer
ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 4mo
PLG taught me humility. You don’t get to explain yourself.In sales-led motions, storytelling can unfold over time — discovery, objection handling, reframing. In PLG, the ...
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