What are some tips for storytelling for a b2b services based company with many audiences?
2 Answers
When you're selling to multiple audiences, the only way to keep your stories sharp is to anchor each one to a specific hero persona. You might have one corporate narrativ...
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ServiceNow Product Marketing Lead | Formerly Freshworks, ServiceMax • 2mo
Here is how to create storytelling for b2b companies with multiple personas. Creating one broad persona for multiple audiences rarely works. Generic messaging doesn't add...
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How do you approach storytelling when there are multiple audiences that you're targeting? (including C-levels and end users) Are there any storytelling frameworks you use that you find work well and reliably in B2B?What are your recommendations for embedding consistency in storytelling across cross-functional teams?What are some best practices for making sure external facing decks/presentations are telling compelling stories?What elements do you consider key in a strong storytelling GTM approachWhere do you use this storytelling? Client pitches is of course what first comes to mind but what other places do you utilize storytelling?