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In your experience, what's been the most challenging product narrative to shift, and how did you successfully reframe the conversation around it? What were the key insights that led to the breakthrough?

1 Answer
Natala Menezes
Dialpad Vice President Product Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups1y
Feature-focused narratives are challenging for organizations to let go of, in my experience. We get really excited about what a product can do and lose focus on outcomes ...
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