Dialpad Vice President Product Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups • 1y
Feature-focused narratives are challenging for organizations to let go of, in my experience. We get really excited about what a product can do and lose focus on outcomes – and that type of storytelling is what resonates best with business buyers. I’ve seen this pattern repeatedly – and I think it’s because our push in Silicon Valley for constant innovation means we are shipping incremental features weekly. But, in reality, it ends up being death by a thousand cuts – just too much information for ...Read More
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