Salesforce Senior Director, Product Marketing • 8mo
In my opinion, product marketing owns the story. Brand marketing helps evangelize it and growth marketing helps activate it via cross-channel campaigns. Brand Marketing -- They own the brand voice. The tone. How we speak, how we write. This is something that product marketing must follow. Product Marketing -- They own the story. They understand customer pain points & goals, and how the products work. Their job is to position the company/product as the solution to that pain and explain how th ...Read More
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