SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 4mo
Yes, the approach to creating messaging can vary for channels (website/email/paid social, etc) and altitude (product launch vs brand campaign) but only slightly. You still want all of the ingredients of good messaging: your ICP or target segments, internal/external narrative, positioning, benefits, and reasons to believe (RYBs) like features or claims. The biggest difference is that product messaging is a consistent resource that needs to be maintained. Campaign and website messaging depends on ...Read More
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