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How does your marketing team work with cross-functional partners on the customer success team or customer support team to understand how to best position new features?

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1 Answers
  1. Camille Ricketts
    Camille Ricketts

    XYZ Venture Capital Partner & Head of Marketing • 6y

    We've benefitted significantly from having a user education specialist on the marketing team. Fantastic individual named David Tibbitts, who joined marketing from our community support team. Today, he owns social media (including Twitter support), user education (help center articles), and product marketing (messaging releases and creating content to educate users about all new products and features). He's also our conduit to the community support and customer success teams. He sits in their mee ...Read More

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