How does your marketing team work with cross-functional partners on the customer success team or customer support team to understand how to best position new features?
XYZ Venture Capital Partner & Head of Marketing • 6y
We've benefitted significantly from having a user education specialist on the marketing team. Fantastic individual named David Tibbitts, who joined marketing from our com...
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What Is Product Marketing?How does Product Marketing get involved with alliances, partnerships and marketing the integrations of a product with another product? What has worked well (or not) when positioning your product marketing team within a larger marketing org?How does product marketing and product work together to define launch features and messaging?