How does your marketing team work with cross-functional partners on the customer success team or customer support team to understand how to best position new features?

We've benefitted significantly from having a user education specialist on the marketing team. Fantastic individual named David Tibbitts, who joined marketing from our community support team. Today, he owns social media (including Twitter support), user education (help center articles), and product marketing (messaging releases and creating content to educate users about all new products and features). He's also our conduit to the community support and customer success teams. He sits in their meetings, and has unique empathy for the customer experience since he's been on the front lines talking to them for so long. He plays an instrumental role in informing the rest of the marketing team why something is interesting or important from the customer's perspective, and we shape our communications based on that intel.