Camille Ricketts

Camille Ricketts

Operating Partner - Marketing, Emergence Capital
About
At Notion, I work with an incredible team that runs content, community, marketing design and development, product marketing, user education, and social media. Prior, I started and ran First Round Review for First Round Capital, produced content fo......more

Content

Camille Ricketts
Camille Ricketts
Emergence Capital Operating Partner - MarketingFebruary 20
It's critical that you define success metrics ahead of launch because they should guide every facet of your plan. You never want to get to the end and think, "Okay, let's mine some data to see how we did." That's how you end up with a bunch of vanity metrics... or numbers that aren't necessarily ......Read More
1894 Views
Camille Ricketts
Camille Ricketts
Emergence Capital Operating Partner - MarketingFebruary 20
The only way to figure out what channels reach and influence your audience is to ask and observe them. You have to do both - ask and observe. Asking is helpful. Most people can tell you where they hang out online, or how they heard about recent product purchases in their lives. But they often won......Read More
1881 Views
Camille Ricketts
Camille Ricketts
Emergence Capital Operating Partner - MarketingFebruary 20
The most helpful thing to do here is to have a single point person to talk to on each team involved in the launch. In our case, we have a "most knowledgeable person" on marketing, product, community, and sales (if it's relevant). These people are responsible for cross-team communication about the......Read More
1804 Views
Camille Ricketts
Camille Ricketts
Emergence Capital Operating Partner - MarketingFebruary 20
We've benefitted significantly from having a user education specialist on the marketing team. Fantastic individual named David Tibbitts, who joined marketing from our community support team. Today, he owns social media (including Twitter support), user education (help center articles), and produc......Read More
1710 Views
Camille Ricketts
Camille Ricketts
Emergence Capital Operating Partner - MarketingFebruary 20
I think it depends on your audience, product, and goals. What do you want your audience to really understand about the product you're shipping? Do you want them to perceive that you are constantly shipping new things? Is part of your competitive advantage that you're building product faster than ......Read More
1652 Views
Camille Ricketts
Camille Ricketts
Emergence Capital Operating Partner - MarketingFebruary 20
First of all, sometimes product launches are about existing customers. Maybe you're launching something meant to dramatically improve their experience, or help them expand their engagement with the product. In those cases, they are your primary audience and all of your comms should be shaped to i......Read More
1641 Views
Camille Ricketts
Camille Ricketts
Emergence Capital Operating Partner - MarketingFebruary 20
Whenever you start planning a larger than average launch, you should kick things off by understanding who the audience is for this launch. Is it all your users or a subset? And what do you want to motivate them to do? If you're successful, what is it that changes? Do you get more signups? Deeper ......Read More
1255 Views
Camille Ricketts
Camille Ricketts
Emergence Capital Operating Partner - MarketingFebruary 20
We haven't run into too many traffic jams yet with this. One thing that has proven very helpful is categorizing releases into three types: minor release, notable release, big launch. We have standard marketing activities associated with all three. For instance, a minor release gets a release note......Read More
1082 Views
Credentials & Highlights
Operating Partner - Marketing at Emergence Capital
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Messaging, Product Launches, Go-To-Market Strategy