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2 Answers
Jodi Innerfield
Jodi Innerfield
Salesforce Senior Director, Product Marketing Launch StrategyJanuary 13
For your launch to be a success, ideally you have completed a customer pilot so you have success stories for press; you've built a robust demo org for your sales teams so they can show customers the product; and you've spent time conducting internal and external research to make sure your message......Read More
Natala Menezes
Natala Menezes
Grammarly Global Head of Product MarketingSeptember 22
Start by defining what you mean by impact: new user acquisition? Product adoption? Market awareness (pr coverage?). With a clear target and success metric, tailor activities to deliver on those goals. My experience has found that PR pops when combined with a customer event or activity (user conf......Read More