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Does it differ vs. more regional launches?
7 answers
All related (82)
Teresa Haun
Senior Director, Technology Marketing and Communications at Zendesk December 1
At Zendesk, the vast majority of our functionality is global so almost every launch is a global launch. We’ve had some very specific regional launches like GDPR, certain voice partners, and messaging
Natala Menezes
Global Head of Product Marketing at Grammarly | Formerly at: GOOG, MSFT, AMZN, SFDC + startupsSeptember 21
Yes -- primarily because enablement needs to be cognizant of local conditions and selling paths. For example, in a large enterprise company, you might have a dedicated specialist sales team in AMER bu
Dave Steer
Vice President of Product Marketing at GitLab July 28
Like the answer to a previous question in this AMA, it is good to make a distinction between Go to Market process and Product Launch process, as there may be marketplace or cultural differences region
Michele Nieberding 🚀
Head of Solutions Marketing at Iterable January 11
It is important when thinking globally that you understand the nuances of each region/country. This typically impacts key teams including: Pricing (currency, rates, overall pricing), Product (localiza
Julien Sauvage
VP, Corporate and Product Marketing at Clari September 7
By design, major launches are global and they rely on the general availability of the product. I would treat the regional launches as tier two or three launches. And I spend a little bit of time talki
Arianna Schatzki-Mcclain
Group Manager, Product Marketing at Lyra Health August 3
The framework itself for a global product launch doesn't differ from the standard, but the strategy for rollout will very much depend on what you are selling and how your buyer likes to buy. Many comp
Amanda Groves
Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, AppsemblerJanuary 23
The big different to me is training, enablement and product localization. Make sure field teams are trained and enabled within geo-targets and materials are localized to support target markets. Ensure