What does the Go-to-Market process look like for a global product?
Does it differ vs. more regional launches?
Go-To-Market StrategyLaunch FrameworksLaunch ChannelsLaunch StrategyBuilding a Product Marketing Team
7 Answers
Webflow Chief Marketing Officer • 5y
Like the answer to a previous question in this AMA, it is good to make a distinction between Go to Market process and Product Launch process, as there may be marketplace ...
2297 Views
Treasure Data Director of Product Marketing • 3y
It is important when thinking globally that you understand the nuances of each region/country. This typically impacts key teams including: Pricing (currency, rates, overa...
774 Views
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Virta Health Director of Product Marketing • 3y
The framework itself for a global product launch doesn't differ from the standard, but the strategy for rollout will very much depend on what you are selling and how your...
1106 Views
Dialpad Vice President Product Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups • 4y
Yes -- primarily because enablement needs to be cognizant of local conditions and selling paths. For example, in a large enterprise company, you might have a dedicated sp...
832 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
The big different to me is training, enablement and product localization. Make sure field teams are trained and enabled within geo-targets and materials are localized to ...
424 Views
Zendesk Senior Director, Technology Marketing and Communications • 5y
At Zendesk, the vast majority of our functionality is global so almost every launch is a global launch. We’ve had some very specific regional launches like GDPR, certain ...
3194 Views
Clari VP, Brand, Content and Product Marketing • 4y
By design, major launches are global and they rely on the general availability of the product. I would treat the regional launches as tier two or three launches. And I sp...
773 Views
Related Questions
How do you manage the product management process end-to-end from engineering, technical product management to product marketing to marketing to sales? What’s the best way to segregate global vs. regional product marketing?How do you approach GTM globally?What are the best approaches to crafting a Go-to-market strategy when you are trying to unbundle a product feature and position individually?Do you launch globally if you can or locally?