How can marketers be in the driver seat of product launches while managing eager product and sales stakeholders?
Launch ChannelsLaunch EnablementLaunch StrategyStakeholder ManagementInfluencing the Product Roadmap
5 Answers
Gorgias Chief Marketing Officer • 6y
It’s a good idea to get super aligned early in the product development lifecycle about what success looks like and what everyone really cares about. Get to know your stak...
2363 Views
Chan Zuckerberg Initiative Product Marketing | Formerly Udemy • 6y
Have a plan...and SHARE IT. 1. Stakeholder Management Milestone Meetings: I often share roadmap/GTM plans at key meetings like Sales Management meetings, CS team meetin...
1367 Views
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Checkr VP of Product & Customer Marketing • 5y
I think it’s useful to think of the PMM as the quarterback of a product launch. I’ll acknowledge that this is a thoroughly American reference :). For larger launches, as ...
1169 Views
Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 6y
The best way to get yourself in the driver's seat is to know where you're going and how to get there. If you understand the needs of each of these stakeholders and can st...
1041 Views
Shippo Senior Director of Marketing • 6y
I have found that what works really well is looping in both product and sales throughout the whole go-to-market planning process. I keep both teams (and customer success)...
961 Views
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