How do you vet candidates on their abilities to execute a PLG strategy? What do you look for in their past experiences? What are your favorite interview questions? Do you do any assignments?
3 Answers
Anthropic Product Marketing Leader • 2y
For any PMM role, I tend to evaluate the PMM on research mindset, storytelling, and ability to execute. Here's how I'd focus my search (and what I'd ask) for PLG PMMs:Res...
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 6mo
I look for full funnel ownership. Have you built a strategy, then had to carry thru on execution. And once launched, how do you both optimize your acquisition and onboard...
367 Views
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Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y
Personally, I hate mini projects for strategic roles and think they should be abolished altogether. The only exception to this rule is internal transferring, esp if you h...
1066 Views