Who is ultimately accountable for post-launch product adoption?

Totally depends on the organization. I've seen it owned by the product manager, the product marketer, growth lead, etc. I'm stating the obvious here, but at some level, e...

I think it should be a committee of people, including product, marketing, sales, customer success, professional services, and other teams if applicable. They can own diff...

It's a combination of PMM, Product, and your Customer Success teams. Product Marketing should continue to evangelize and advocate for adoption of the product through sale...