Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 1y
Message testing is critical for launches. I look at 3 areas: Customers/Prospects Focus groups (usual via UX team). Anon survey companies - there are plenty of survey companies you can use to get pulse checks. I take these results with a grain of salt but can be helpful Google surveys - I have never done this but my former CEO would put some money into google ads promoting a simple google survey. This can be stood up very quicky for cheap. Sales teams Find your best sellers for this particular ar ...Read More
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