What is your personal process for GTM readiness?
Etsy Director of Seller Product Marketing • 10mo
Check out my GTM strategy framework here and linked within this AMA page - it has a bunch of questions and steps I use with my team to prep a GTM. Generally though, here ...
14727 Views
LinkedIn Director of Product Marketing • 1y
It sounds like by “GTM readiness” the questioner might mean “marketing launch readiness”, so I’ll answer within that framing. I touch on this in another answer, but brie...
3665 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 22
Madison's readiness questions and Andrew's launch run-of-show distinction are the right framework to start with. I'd add one specific test I've found most revealing in en...
210 Views
KiwiQ.AI Head of Marketing & GTM • 11mo
My GTM readiness system has three goals: move faster, differentiate clearly, and target smarter.For GTM leaders at OpenAI, Salesforce, HubSpot, Adobe, LinkedIn, or anyone...
521 Views
Related Questions
What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview? How do you start with a GTM strategy? When does your GTM planning typically begin, does your GTM planning start during beta testing or only after the product is more or less ready for launchWhat would be the GTM strategy you use for consumer marketing?How do you think of GTM? What does it include, and what does it not include?How does partner GTM vary when targeting enterprise vs small biz customers?