How have you managed to curate and centralize customer comments, queries and complaints so that it becomes actionable to you as a product marketer?
We have various customer-facing teams that communicate with customers each and every day. Unfortunately, they all have different processes and therefore customer comments and questions are not organized in a centralized location. Some use Salesforce to track items, others just keep communications within their emails, and some do not track these comments and questions at all.
Looking to see how you handle this for inspiration and/or ideas.
2 Answers
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
Another user asked a similar question. In terms of a tool for organizing and curating inputs, I recommend Dovetail. It takes time and diligence. There are two ways to tak...
745 Views
Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software • 1y
Great question. Some of this is a human/org challenge and part of it is a tool challenge.Tip: Humans are far more unpredictable and challenging than software :) So figuri...
553 Views
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