How have you managed to curate and centralize customer comments, queries and complaints so that it becomes actionable to you as a product marketer?

Another user asked a similar question. In terms of a tool for organizing and curating inputs, I recommend Dovetail. It takes time and diligence. There are two ways to take this. 1. for long-term planning purposes, where you need to spend the time developing your GtM strategy. Here, trend insights are critical. Over time analysis, that is. 2. for hero projects where quick fixes and wins matter. Whatever you choose to do, make sure it aligns with business priorities and goals

Great question. Some of this is a human/org challenge and part of it is a tool challenge.

Tip: Humans are far more unpredictable and challenging than software :)

So figuring our the org dynamics at your company is key - Who owns this centralized feedback and do they have the systems set up. Let's say at the very manual stage - it's gathering data, using an AI tool to summarize and there is no automation or central data-lake. Product,Marketing, Sales and CS leaders have to align on what is they best Aggregated signal to pay attention to - this is a human problem, org problem as each group will pay most attention to what matters to them most

The tool problem can be tackled with advanced systems such as data-aggregation and BI analysis, but standard tools such as tableau, looker, salesforce, intercom and zapier get most teams in decent shape to centralize the data collected across sources