Where should you start if you have no budget for market research?
5 Answers
Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 5y
Starting a new project can certainly feel daunting, especially when you don't feel you have the right tools or budget. But there's good news: When you have to be scrappy,...
2596 Views
Matterport VP Marketing • 4y
Absolutely! There is a ton of incredibly important data & insights in what you're probably already doing related to your product: Web - Look where people are spendi...
727 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Glassdoor Director, Product Marketing • 3y
Bonnie, Patti, and I always recommend getting in touch with your target audience/customers by any means necessary! One way to get started is to identify who has the best...
635 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 4y
When you have no budget: If you already have a survey platform in place, conducting interviews and surveys of your own lists (customer & prospect databases) is free! ...
802 Views
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2y
If you can't secure a budget, it may mean that your research doesn't have sufficient buy-in from stakeholders or leadership. Getting alignment around the core problem/opp...
276 Views
Related Questions
Just wondering how to get started doing market research--good sources, good tech, good panels, etc and what kind of budget does it take?How can a marketing leader at an early-stage startup effectively gather insights from new market segments when the company has limited resources and no existing relationships with potential customers in those segments?Where do you start when it comes to conducting marketing research?What are the best strategies for conducting market research with limited resources?When you are the first and only one PMM in the company, how can you get started with market research and get results?How do you define budget and KPIs for a market research project?