Sharebird

How long do you suggest hosting a Sales Enablement?

Answer
2 Answers
  1. John Heywood
    John Heywood

    Scale AI Head of Product Marketing | Formerly Twitter, Salesforce, Planet Labs, Braze • 1y

    This depends on what it is you have to say, who you are saying it to, and how easy (or complex) you expect it will be for your audience to understand and put the information you are delivering to work. At a high level, my advice is to keep Sales Enablement sessions as short, focused and to the point as possible, to guard your Sales team's time and to help keep their attention/drive retention. For most products, I find I can get through the material I need to in 30-60 minutes, though this can of ...Read More

    611 Views
  2. Holly Watson
    Holly Watson

    Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 1y

    Sales enablement should be a steady drum beat throughout the year. More specifically, during a product launch or major release cycle, you'll want to lay out a sales enablement plan that can span 2-4 weeks. Keep your training sessions short (30 mins preferred; 45 mins max). Have guest speakers from within the sales team - peers training peers builds trust. Address why sales should care - how will this retire quota, help them reach new markets, increase deal closer rate (time to close). Keep your ...Read More

    1,376 Views

Related Ask Me Anything Sessions

Top Product Marketing Mentors