How long do you suggest hosting a Sales Enablement?

Sales enablement should be a steady drum beat throughout the year. More specifically, during a product launch or major release cycle, you'll want to lay out a sales enablement plan that can span 2-4 weeks. Keep your training sessions short (30 mins preferred; 45 mins max). Have guest speakers from within the sales team - peers training peers builds trust. Address why sales should care - how will this retire quota, help them reach new markets, increase deal closer rate (time to close). Keep your training specific to where sales will win (who is the decision maker, what phrases work, how do they beat out the competition). These training sessions should build up towards your launch and continue shortly after (check-ins once a month for 3 months).