SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
At SurveyMonkey, we had several false starts when first introducing our Enterprise sales motion (thinking back to my earlier years at the company in 2015-16). The main challenges we ran into were around (1) feature differentiation between our self-serve and enterprise offering, and (2) ensuring the profitability of our sales business given we were introducing the new cost of a sales and customer success teams + all of the supporting cross-functional teams and software/tools needed to run that ar ...Read More
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