How do I figure out a schedule for our revenue kickoff where marketing, sales, and customer success are all together?

It would be where there are joint-sessions and then separate sessions for each group. I would love to see a sample schedule. I have done FKOs, but not RKOs.

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4 Answers

Sales Kickoff Product Marketing 30/60/90 Day Plan Product Marketing Career Path Influencing the Product Roadmap

Nikhil Balaraman

Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 5y

Having been through several of these at a few different companies, the advice I would offer is that for joint-sessions focus on the biggest impact announcements (e.g., new product demos, fireside chat with a major customer w/ Q&A, new company vision/mission, etc.), and make sure to put the time, effort, and energy into producing the content for these sessions--these assets can all be reused, and it’s an easy way to get the team excited. Have these sessions be less about Q&A and more of a ...Read More

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Joshua Lory

VMware Senior Director, Blockchain Go To Market | Formerly Accenture, United States Air Force • 5y

Yes, at VMware this is called Sales Kickoff. It usually consists of sales, technical pre-sales, professsional services and customer success gathering for a few days to discuss the company's strategic priorities, solution areas, product positioning, roadmaps and relationship building. It is split out by the functions above to dive deep into each phase of the customer lifecycle.

1,052 Views
Natalie Louie

ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 4y

FKO, SKO, RKO, AKO to ZKO, put whatever letter in front – they are all company kickoffs. Sales teams are now being called Revenue teams –- I've also seen marketing departments rolling up into a larger Revenue org. Take the stakeholders going (personas) and map their typical and ideal work flow (customer journey). What information, resources and content do they need to be successful at their job? Your answer is your RKO Schedule. Not sure? Talk to them and interview the most successful ones in ea ...Read More

735 Views
Calvina Cheng

Suki AI Head of Product Marketing • 4y

We recently held a GKO (GTM Kick Off) with Sales/CS; Marketing attended the ones that were most relevant for them. Here’s a rough schedule: Day 1: CRO kick off, Marketing 2022 Roadmap, Customer story 1, Product 2022 Roadmap, Sales Methodology / Rev Ops, 1st Call Deck training, Customer story 2 Day 2: Pop quiz, Customer story 3, Product demo training, Competitive workshop, Discovery questions session, Storytelling workshop, X-func. panel discussion (topic could be how you use your own product) Da ...Read More

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