How do we get Sales more involved pre-launch to better the odds of our launch success?
We have a lot of stakeholders involved during our launch process. Sales is the most important, yet the least involved pre-launch.
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 5y
Depending on where the business is, sales should be either consulted or informed on almost every launch. Unless there is a tight liaison and voice of the sales team (ie ...
1213 Views
Google Global Head of Growth Go-to-market, Google Maps Platform • 4y
I love that you've already identified that sales is one of the most important stakeholders in your launch process. It's true - having sales involvement early in the produ...
1735 Views
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WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 3y
It's a great idea to get sales involved pre-launch. A really great idea! Here are some thoughts on how to do that: 1/ Find the innovative sellers on your team and give t...
1929 Views
Close Head of Product Marketing • 4y
Sales should absolutely have a seat at the table. It might take awhile to cultivate this relationship, and it will need to start at the foundational level (ie. not - plea...
688 Views
BrainKraft Founder • 5y
Look at it through the lens of a salesperson. How much do they believe they need to be involved? While it's a lofty goal to have 100% support from your sales team, it's r...
444 Views
Clari Advisor (Product Marketing) • 5y
Executing a product launch without the full support of sales (pre & post-launch) is akin to going to a gunfight with a switch-blade. Not advisable! Much like a new s...
2832 Views
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