How do you balance relying on customer feedback to influence the product roadmap vs identifying innovation opportunities?
5 Answers
Clay Head of Product Marketing • 6mo
I love this question. I think the answer depends on the broader business context of your company. Are you working on a product that has strong market share and is extract...
3399 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
We’ve typically done this by cataloging every idea and piece of feedback from various sources in a backlog and assigning a weighted score to each for prioritization. The ...
807 Views
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Adobe Director of Product Marketing • 6mo
To create a winning product, you can’t just build a roadmap based on feature requests in customer feedback. As a product marketer, you need to understand motivations, job...
1609 Views
Anthropic Enterprise & Solutions Marketing • 1y
I typically like to think about it in a few phases:Phase 1: top customer asks from existing basePhase 2: top reasons for customer churn or closed/lostPhase 3: top leading...
1104 Views
KiwiQ.AI Head of Marketing & GTM • 1y
This is a critical topic and can distinguish between your organization being comparative and innovative. However, there are a few important caveats for both: If custome...
475 Views
Related Questions
Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? How do you balance customer input from PMM with what PM is already gathering?What customer feedback loops and channels have you found to be the most impactful in your efforts to influence the roadmap? How often would you recommend product marketing to share insights to influence product roadmap?What are two examples that you would share of how you influence the product roadmap to a Product Manager?What feedback do Product Marketing and Product Managers typically expect from alpha/beta users, and what perks or incentives do you offer them?