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All related (128)
Head of Product Marketing - Security, Developer Services & Hyperforce at Salesforce • April 4
Director of Product Marketing at HubSpot | Formerly Early hire @ Automattic (WordPress.com, WordPress VIP) • April 7
Related Ask Me Anything Sessions
Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, Appsembler • January 23
What process have you taken to enable your sales team to demo a new version of a feature while it's in Beta?
How do you manage small product releases that don't warrant a big splash, but are important for users to know about? What kinds of activities and deliverables do you use?
Have you ever been part of a launch where the eng/product team brought in product marketers or customers after work has kicked off (but before launch) and influenced feature development? What was that like?
With the job market so hot, how do you structure the recruiting process to go slow enough for you and the team to evaluate several people and fast enough not to lose them to another company?