How do you influence the roadmap for highly technical products?
5 Answers
Okta Director, Product Marketing • 5mo
Short answer: you have to be more technical :)You don’t need to be an engineer or admin, but you do need to understand the product deeply enough to hold your own in techn...
1012 Views
Treasure Data Director of Product Marketing • 1y
As someone who has solely worked in tech, this is a great question! Because you want to build rapport with your product team when you make suggestions, but also need to u...
621 Views
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Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Have a learner’s mindset. In your spare time, keep reading technical briefs, whitepapers, documentation, and even JIRAs to understand your products' architecture and tech...
738 Views
You need to lean harder on partnership with your technical PM and engineers. PMM focuses on the "why" not the "how." You bring the signal from customers and the market to...
556 Views
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 1y
When influencing technical roadmaps without deep technical expertise, focus on use cases rather than technical specifications.Start by establishing relationships with you...
248 Views
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