How do you work with the sales and success teams, in conjunction with the product team, on the roadmap? What pieces of the puzzle do you own, versus your sales and success team?

Answer

4 Answers

Influencing the Product Roadmap

Margueritte Harlow

Square Head of Product Marketing, Square Banking • 3y

While the working relationship between product marketing and sales and success may depend on how the organization is structured, these teams provide crucial insights into customer needs regardless of where they sit. At Square PMMs are embedded in product teams and sales and success sit in different parts of the org. PMMs are responsible for representing the voice of the customer in product development and sales and success teams provide critical inputs into that voice. It’s really helpful to hav ...Read More

2,739 Views
Mary Jane Han

Roofstock Former Product Marketing Director • 5y

A PMM’s success is largely due to how tightly they partner with sales and product. A successful product marketer champions and owns customer voice. Your role is to synthesize all the insights across research and customer feedback to inform sales strategy and product roadmap. You also drive the go-to-market for new product launches which includes defining the target audience, positioning, messaging and the marketing campaign. Target audience, positioning and value props should be defined early in ...Read More

1,412 Views
Harish Peri

Okta SVP Product Marketing • 3y

PMMs can provide a scaling function for sales and success teams. Usually sales and success teams will offer inputs based on their experience with their territory, accounts or regions. PMM can help ask the right questions that can get to the root of buyer needs, synthesize feedback across sales/success teams, spot patterns and help PM teams make decisions in a more holistic way.

645 Views
Raman Sharma

Confluent Product Marketing Leader (Microsoft / DigitalOcean / Sourcegraph / Confluent) • 7mo

It depends on the go to market motion of the company. In self-serve businesses, PMMs can play a more direct role in engaging with customers, gathering and synthesizing feedback. In sales-led motions, usually the customer facing teams (sales and success) have way more familiarity with customer scenarios and are closer to a customer's pain points as well as language. So, in such cases, capturing feedback from such internal partners, is not a bad place to start. I still advice PMMs to get in front ...Read More

738 Views