How do you work with the sales and success teams, in conjunction with the product team, on the roadmap? What pieces of the puzzle do you own, versus your sales and success team?
4 Answers
Square Head of Product Marketing, Square Banking • 3y
While the working relationship between product marketing and sales and success may depend on how the organization is structured, these teams provide crucial insights into...
2162 Views
Roofstock Former Product Marketing Director • 5y
A PMM’s success is largely due to how tightly they partner with sales and product. A successful product marketer champions and owns customer voice. Your role is to synt...
1400 Views
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Okta SVP Product Marketing • 3y
PMMs can provide a scaling function for sales and success teams. Usually sales and success teams will offer inputs based on their experience with their territory, accoun...
642 Views
Confluent Vice President, Product Marketing • 5mo
It depends on the go to market motion of the company. In self-serve businesses, PMMs can play a more direct role in engaging with customers, gathering and synthesizing fe...
731 Views
Related Questions
How does your product marketing team usually work with your product team? What specific areas of roadmap influence do you think product marketing can help the most with?How do you get your product team to involve product marketing early enough in the strategy and product planning phases?What are mistakes product marketers make when trying to influence the roadmap that end up damaging their relationship with product managers?How do you partner with product/product strategy early before the roadmap is finalized and what role does your PMM team play specifically in the early phases?Could you share are bit about you manage your PMM team? What are check-ins like, how do you organize individual teams roles and responsibilities? How do you empower your PMMs to own goals/results?