Teju Shyamsundar

This is a really hard question as it varies from company to company, and your specific situation within that company. The short answer and what's worked for me is - Be wi...

I've seen that marketing teams are generally structured in this way - Corporate Marketing - includes comms (press, analyst relations, internal comms, customer marketing),...

Keeping this short and sweet - it should align with your company's (or at least your marketing team's) goals. If the focus is to prevent churn, increase CSAT, and upsell ...

The simplest and fastest way is to talk directly with your reps! Not sales managers but the reps that are actually having the daily conversations - ask them (this is from...

It's fairly common to launch a product before it's baked. In my experience, PMM should drive the launch but bring in different teams within marketing at different stages ...

It’s tough to describe how you approach messaging and positioning without showcasing past work. I’d try to show real examples, even things you may feel are smaller projec...

It's a combination of PMM, Product, and your Customer Success teams. Product Marketing should continue to evangelize and advocate for adoption of the product through sale...

In my experience, virtual vs live (in-person) varies a lot by segment and seniority. There's really not a one fits all answer. for our smaller segments (SMB, emerging), w...

the simplest answer - Positioning - where you sit in the market relative to competitors and adjacent tech. I.e. what does your company actually do. Messaging - why you’re...

There are a ton of launch-specific templates you'll stumble upon, but here's some of the more tactical guidance on launch strategy - Collaboration with Product Management...