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Teju Shyamsundar
Director, Field Solutions Marketing , Okta
About
Marketer, identity enthusiast, mommy
Content
Teju Shyamsundar
Okta Director, Field Solutions Marketing • May 1
The simplest and fastest way is to talk directly with your reps! Not sales managers but the reps that are actually having the daily conversations - ask them (this is from the lens of B2B/enterprise SaaS sales) - 1. what deck do you use for first calls? Second calls? (ask them to send it to you......Read More
284 Views
Teju Shyamsundar
Okta Director, Field Solutions Marketing • January 4
It’s tough to describe how you approach messaging and positioning without showcasing past work. I’d try to show real examples, even things you may feel are smaller projects. For example, web pages you’ve put together, datasheets, customer stories, videos, sales enablement material are all great o......Read More
185 Views
Teju Shyamsundar
Okta Director, Field Solutions Marketing • January 4
the simplest answer - Positioning - where you sit in the market relative to competitors and adjacent tech. I.e. what does your company actually do. Messaging - why you’re different. I.e. why customers should care about what you’re doing. Of course there are nuances that fall under each o......Read More
177 Views
Teju Shyamsundar
Okta Director, Field Solutions Marketing • January 5
All my experience is in enterprise SaaS (B2B/B2E), and in that context, OOH typically means billboards, digital ads, transportation ads etc. you’ll always get varying schools of thought on the effectiveness of OOH, but IMO if you need brand awareness, this is a great way to do it. I’d imagine it’......Read More
139 Views
Credentials & Highlights
Director, Field Solutions Marketing at Okta
Formerly Microsoft, Veza
Studied at Purdue University
Lives In Seattle, WA
Knows About Competitive Positioning, Enterprise Product Marketing, Messaging, Platform and Soluti......more