Atlassian Head of Product Marketing, Bitbucket • 1y
In a perfect world, your goals will complement the goals of other teams across your organization, including your Product counterparts. Think about it this way: As a PMM, you are (hopefully) acting as your product’s CMO. As such, you should be focused on: Driving high quality pipeline (TOF assets; paid and organic search, events, etc) Helping move leads through the funnel (MOF assets) Enabling the field to qualify and win (discovery questions, pitch decks, demos, etc) that leads to revenue Drivin ...Read More
1,889
Views
