How would you recommend a PMM influence the product team to think more about longer term value rather than just always building products geared towards low hanging fruit/quick money?
5 Answers
Gusto Head of Product Marketing | Formerly Apple, Electronic Arts, Digitas • 3y
Assuming product(s) are being built to grow and last the test of time, there should always be a balance of building for short-term vs. long-term impact. The exact balance...
2939 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 3y
This is a really important topic, and for me, what's worked well is setting up what I call the product maturity model. Sometimes, the product team just gets too much into...
1055 Views
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Adobe Director of Product Marketing • 6mo
Who doesn't love low hanging fruit...but sometimes it can feel like we're not delivering on the bigger picture and innovating to take a bite of a big, juicy opportunity.M...
1614 Views
This is when strategic planning – either annually, semi annually or even quarterly – would be valuable. When product teams can think about their north star, big picture v...
1151 Views
HiredScore Head of Product Marketing • 3y
Working toward building long term value depends on your product vision and overall company strategy. When working with the product team leadership to establish the roadma...
259 Views
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