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How do you measure developer marketing effectiveness?

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3 Answers
  1. Vishal Naik
    Vishal Naik

    Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y

    I like to think the developers create the long-tail of use cases for end users. With that, I measure in three dimensions: first, momentum in the platform; second, quantifying end user value; third, measuring impact to the business. In a B2B setting, a customer who has gone through the work of building a customized workflow on top of the developer platform is likely going to be harder for a competitor to take away because the switching costs are so much higher. So I look to measure developer mark ...Read More

    1,645 Views
  2. Justine Davis
    Justine Davis

    ServiceNow VP Dev marketing, Community, Dev rel • 3y

    Technical evangelists should be tracked by views and viewer retention rates that eventually lead you to the funnel metrics that marketers track. Ultimately you will want develoepr marketing to roll in to the regular metrics you track as a marketing leader with traffic, evaluations, active usage, customers, and revenue. 

    885 Views
  3. Amey Kanade
    Amey Kanade

    Amazon Product Marketing at Fire TV (Smart TVs) • 2y

    Here's a short list which comes to my mind, some of them are obvious but I would think of this backwards i.e. what is the definition of success for every marketing strategy/tactic which you run: Website Traffic & Page Views, time on Site Downloads/Installs Community Participation online on social/forums etc- growth, engagement and churn of community, Likes, Views, Upvotes, Ratings, Comments/Answers etc API/SDK Integration - depth of integration Conversion Rates and CTRs Developer Surveys &am ...Read More

    1,290 Views

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