How do you measure developer marketing effectiveness?

I like to think the developers create the long-tail of use cases for end users. With that, I measure in three dimensions: first, momentum in the platform; second, quantif...

Technical evangelists should be tracked by views and viewer retention rates that eventually lead you to the funnel metrics that marketers track. Ultimately you will want ...

Here's a short list which comes to my mind, some of them are obvious but I would think of this backwards i.e. what is the definition of success for every marketing strate...