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Developer Journey vs. Classic Funnel: what's the difference?
1 Answer
Justine Davis
Postman Head of Product Marketing • November 17
There is not really a difference if you are working at a product led growth company. You should drop developer sign ups the same way you would track any marketing funnel:
- Site visits
- Evaluations
- first day usage
- second week usage
- monthly active usage
- feature usage
- upsell
- customers
- revenue
The real difference is the channels you use to market to them. See some of my answers from channel questions in the AMA for where to go for those!
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Related Questions
When and how does a sales team engage when marketing to developers?What do you bring to the conversation during product/feature discovery?What criteria is evaluated before determining if a request or idea is submitted to product? When it is submitted, what is the prioritization process? How do you work with the sales and success teams, in conjunction with the product team, on the roadmap? What pieces of the puzzle do you own, versus your sales and success team?For an API product, how have you been able to successfully continue engagement with developers after they have completed onboarding? Strictly email? Does that outperform/under perform regular web and mobile customers?How would you recommend a PMM influence the product team to think more about longer term value rather than just always building products geared towards low hanging fruit/quick money?