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Developer Journey vs. Classic Funnel: what's the difference?

Justine Davis
ServiceNow VP Dev marketing, Community, Dev rel3y
There is not really a difference if you are working at a product led growth company. You should drop developer sign ups the same way you would track any marketing funnel:...
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900 Views
Vishal Naik
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini3y
I don't think that marketing to developers takes you away from the classic marketing funnel. You still need to drive awareness, adoption and advocacy. The difference is t...
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1561 Views
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Indy Sen
Canva GTM Advisor/Fractional Leader/Author | Formerly Google, Salesforce, Box, Mulesoft, WeWork, Matterport, Canva3y
Yep, a question that's near and dear to my heart because accurately representing your developer journey is such a clarity boost for everyone on the team. I like to think ...
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459 Views