How do you show Product Marketing's impact on metrics that are shared with another function?
2 Answers
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 1y
First, you have to ensure you have alignment on what KPIs you are driving towards, and how you're tracking them. This starts with alignment conversations across marketing...
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Amazon Web Services (AWS) Head of Product Marketing • 1y
What I would recommend is having very transparent conversations with key stakeholders and collaborators across the other departments with whom you might be sharing a KPI....
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