What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
Product Marketing Career PathProduct Marketing 30/60/90 Day PlanBuilding a Product Marketing TeamProduct Marketing KPI's
11 Answers
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 6y
Know your ARR/Pipegen numbers and analytics tools: Get comfortable with building reports and dashboards. Know how to run reports and play around with that data. You will ...
7024 Views
That's an interesting question. I see the PMM role as the GTM strategy which includes a success launch. And I see PMMs as the owner of product messaging. Not sure I can h...
13315 Views
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Cisco Head of Product Marketing, Collaboration SaaS | Formerly Adobe, Samsung, Verifone • 4y
Build relationships with your stakeholders in Product Management, Sales and other Marketing teams (Content, Digital, DG, Integrated, etc.). Ask them to invite you to meet...
6962 Views
Does not matter if you are a junior PMM or a seasoned PMM leader - owning/coordinating launches and copywriting will always be part of your job in one way or another so e...
1273 Views
Having consulted for PMM teams, and built/run one from scratch, it's safe to say the areas of responsibility for any PMM is on an ever-evolving continuum. However, I see ...
1437 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Product Marketers should always be thinking of ways to contribute directly to revenue. In my mind, if it doesn't move the needle, its not meant to be worked on. Prioritiz...
1600 Views
Close Head of Product Marketing • 4y
My advice is to work on building relationship with the Product org. Proactively find ways you can bring them value - whether it be through market or competitive insights,...
961 Views
ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 4y
Being a launch project manager is part of the job – PMMs own product launches, the creation, strategy and management of it. Being a strong copywriter for releases is also...
1208 Views
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 2y
Three things to consider if you're a junior PMM as the first PMM hire: Start small: Build the PMM foundation by breaking apart tasks into small wins. Don't try to boil ...
604 Views
HeyGen Head of B2B Marketing • 1y
As the first product marketing hire, it’s essential to balance the immediate needs of the business with your desire to grow into a more strategic role. If right now the b...
669 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
If you are a junior product marketing manager who is the first product marketing hire, you may be facing some unique challenges and opportunities. To succeed in this role...
425 Views
Related Questions
I am hiring junior product marketers.
Hiring someone with experience is easier often as they have something relevant to talk about.
I am hiring a junior / near fresher. So, no product marketing experience is expected. What things do I look out for? What questions do I ask? Any assignment that you can suggest?What would be the one thing that makes you hire a junior pmm? What's the thing that makes you go yes!Should a product marketing manager be a SaaS startup's first hire, and why?What's the earliest stage a startup should consider hiring a Product Marketing Manager? What advise would you give a junior PMM who has minimal GTM experience interviewing for PMM roles? Can you differentiate between a Product Marketing Manager and Senior PMM?