What KPIs do you use that directly tie to adoption vs. correlate to adoption (e.g. we send an email campaign and in the same month adoption increases 5% - there is no way to prove the email conclusively led to 5% adoption)

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Sapphire Reels · Accepted Answer

This is a great topic, because you’re right—correlation ≠ causation. You need to have strong partnerships with the functions across the business that directly influence a...

Lauren Craigie · Answer

I love this question, but also don't love an environment that needs to conclusively prove one team is responsible for adoption! Ideally you're just using metrics to guide...

What KPIs do you use that directly tie to adoption vs. correlate to adoption (e.g. we send an email campaign and in the same month adoption increases 5% - there is no way to prove the email conclusively led to 5% adoption)

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