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Do you have tips on how best to independently get the data to measure KPIs? What are some tools you use?

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3 Answers
Product Marketing KPI's
  1. Candice Sparks
    Candice Sparks

    Attentive Senior Director of Product Marketing • 1y

    A few different tools I love that most people could familiarize themselves with. Gong - this is a great tool to get insights into how your messaging is resonating, what top objections the field is hearing, insights into your personas and their pain points and more. Salesforce - having a few pre-set reports that you track some of your key metrics allow you to pull updated numbers independently Pendo - this is a great tool to help understand product adoption and usage Internal UI tools - have one ...Read More

    570 Views
  2. Daniel Kuperman
    Daniel Kuperman

    Jellyfish VP of Product Marketing • 1y

    Many of your KPIs will be tied to business metrics which will in turn be tracked based on sales data, financial data, and more. If you are at a larger organization, you may have a data science team that uses business intelligence tools such as Tableau, Power BI, or similar and they can pull in data from multiple data sources to create dashboards to track your KPIs. If you work at a smaller organization, you may need to cobble together KPI's from different systems and put them all in a page (Conf ...Read More

    1,840 Views
  3. James Huddleston
    James Huddleston

    Amazon Web Services (AWS) Head of Product Marketing • 1y

    Here are some of the KPIs I mostly closely track for PMM and how I obtain the data to measure: Win Rate - this is the calculation of how many new customer wins you're able to convert from the total number of opportunities in your pipeline. To track this I'd use the CRM (in my case I use Salesforce). I've built reports that can track this number and I also use this report to identify most common loss reasons as this helps me prioritize where my sales team needs the most PMM support. Pipeline Cont ...Read More

    443 Views

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