What are the best practices in creating messaging that works across geographies?
4 Answers
Chewy Senior Director, Head of Global Marketing • 6y
These are the top 3 best practices I recommend: 1. Include Include the regional marketing leaders or regional general managers (depending on the size of your company) ear...
1717 Views
Fivetran VP Product & Portfolio Marketing • 4y
At my previous company, Sojern, we had this very problem! We wanted to translate all of our sales decks and materials but every time we tried we found that it took more e...
443 Views
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SurveyMonkey Director of Product Marketing | Formerly Apple • 3y
I won’t sugar coat it: localization is hard. While I’d love to give you some magic advice that will ensure your messaging resonates globally, the reality is that geograph...
825 Views
Nebius Head of Marketing, Media & Entertainment • 3y
You can do so in the following ways Conduct market research and understand the cultural, social, and economic factors of the different geographies. Use language that is ...
506 Views
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