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Head Of Marketing at Tailscale | Formerly Atlassian (Trello), HubSpot, Lyft • November 17
Director of Product Marketing & Demand Generation at ESO | Formerly Fortive • November 17
How does experimentation fit into improving messaging? And if you find something that works in one channel, can you translate it across channels?
Do you have a methodology for validating messaging with users before a campaign goes live? I'm thinking of marketing campaigns here, not product or UX.
How do you balance succinct simple messaging with a complex technology product and or set of products.