How do you do research with potential clients on a net new feature?
We already have our core clients, but are launching a new feature and are looking for unbiased feedback from people net new to our platform/service/offering.
3 Answers
SpherePay VP of Marketing • 6y
I'd make sure I have crisp answers to the following - 1/ Re-visit the "why" behind the new feature. Why did you develop it? What is it supposed to solve? 2/ Who has thi...
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Shapiro+Raj SVP, Technology Group • 2y
You can conduct a "first 30 days" study with new users as follows:First, identify potential audiences who can provide feedback on your new feature. These are:People who a...
251 Views
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fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
There are a few good ways to get relatively unbiased feedback from new customers. The first is to pull a list of recently onboarded customers – these are customers who ar...
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