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How would you go about conducting market research for potential clients of a new feature? You've already got your core clients, but are launching a new feature and are looking for unbiased feedback from people net new to your platform/service/offering.
1 Answer
Agustina Sacerdote
Agustina Sacerdote
Square Global Head of PMM and Content Marketing, TIDAL • March 24
I'd make sure I have crisp answers to the following -  1/ Re-visit the "why" behind the new feature. Why did you develop it? What is it supposed to solve?  2/ Who has this need, more than any other segments?  3/ Who are these people (from #2) already turning to to solve this need?  4/ How wel......Read More
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