How do you conduct Marketing Research?
Walk us through the process you use to gain customers insights at Audible and in other organizations
3 Answers
Eventbrite VP, Global Head of Product Marketing | Formerly Amazon, Ex-Amex • 5y
Customer insights are the bedrock of any product marketing function. There are 4 key steps when planning research: 1) knowing your objectives, 2) establishing your hypoth...
1939 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 4y
I wrote a comprehensive guide to doing market research here: https://www.surveymonkey.com/mp/market-research-ultimate-guide/ It walks you through planning & scoping,...
729 Views
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Mastering Market Research
KPI Sense Chief Executive Officer • 5y
There are two parts to this: That research which I actually conduct, and that which I lean on from elsewhere. Typically, the only research I ever conduct myself are 1:1 i...
522 Views
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