How do you conduct Marketing Research?
Walk us through the process you use to gain customers insights at Audible and in other organizations
3 Answers
Eventbrite VP, Global Head of Product Marketing | Formerly Amazon, Ex-Amex • 5y
Customer insights are the bedrock of any product marketing function. There are 4 key steps when planning research: 1) knowing your objectives, 2) establishing your hypoth...
1942 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 4y
I wrote a comprehensive guide to doing market research here: https://www.surveymonkey.com/mp/market-research-ultimate-guide/ It walks you through planning & scoping,...
729 Views
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KPI Sense Chief Executive Officer • 5y
There are two parts to this: That research which I actually conduct, and that which I lean on from elsewhere. Typically, the only research I ever conduct myself are 1:1 i...
524 Views
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What the most common mistake you see orgs make when navigating market research? How can this be avoided?
If there is no research team at the company, what are your recommendations for how to conduct market research?How do you drive culture change with market research? How do you define budget and KPIs for a market research project?How do you decide what data points to gather when doing market research?How do approach market research, step-by-step? When do you know you've done "enough" research to share insights and recommended actions to the team?