Content
Shapiro+Raj SVP, Technology Group • 2y
We're just wrapping up a research project with B2B tech marketing leaders (mostly CMOs) on their use of generative AI for marketing. We haven't done all the analysis yet,...
1066 Views
Shapiro+Raj SVP, Technology Group • 2y
In addition to great advice in other answers, there are a few other things to consider:Most message testing is artificial. People are asked to carefully read and ponder t...
319 Views
Shapiro+Raj SVP, Technology Group • 2y
Guided deliberation is a great methodology. You take 4-6 people and divide them into two camps. One camp is pro one solution, and the other camp is advocating for another...
292 Views
Shapiro+Raj SVP, Technology Group • 2y
Foundational research is critical (segmentation / ICP, personas, journeys) and individuals can be found for primary research on just about any topic. With AI and secondar...
258 Views
Shapiro+Raj SVP, Technology Group • 2y
You can conduct a "first 30 days" study with new users as follows:First, identify potential audiences who can provide feedback on your new feature. These are:People who a...
250 Views
Shapiro+Raj SVP, Technology Group • 2y
Oh man, the most impactful thing an organization can do is accept bad news. Think of how lucky you are. If you can stop the train, you've only wasted a lot of money on pr...
196 Views
Credentials & Highlights
SVP, Technology Group at Shapiro+Raj
Knows About Market Research, Go-To-Market Strategy, Brand Strategy