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Agustina Sacerdote

Product Marketing Lead, Square Point of Sale & Directory, Square
Agustina Sacerdote
Product Marketing Lead, Square Point of Sale & Directory, Square

Podcast: Market Research and Personas with Agustina Sacerdote, Product Marketing Lead at Square

Market Research and Personas with Agustina Sacerdote, Product Marketing Lead at Square
Market Research and Personas with Agustina Sacerdote, Product Marketing Lead at Square
Market Research and Personas with Agustina Sacerdote, Product Marketing Lead at Square
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Added March 24, 2020Published in AMA's

AMA: Square Product Marketing Lead - POS, Agustina Sacerdote on Market Research

Square Product Marketing Lead - POS, Agustina Sacerdote

on Market Research

Product Marketing Lead, Square Point of Sale & Directory
Square
Product Marketing Lead, Square Point of Sale & Directory at Square
This is a great question. A couple of tips -  The #1 way of making sure that personas will be adopted and used as a resource across functions is to make sure you're including variables that these particular functions care about. So Finance for example, will care about something like Average Re...more
Product Marketing Lead, Square Point of Sale & Directory at Square
Most of the cost associated with research is actually the cost of accessing a sample, so if you can figure out that piece, you should be in a much better spot. A couple of ideas:  1/ Talk to your happiest, unhappiest customers, customers that churned, and "prospects", if possible. Use your budge...more