When do you use market research to inform decisions vs when do you use behavioral data?

I absolutely start with behavioral data first - assuming that by "behavioral" you mean product usage data, regardless of the question I am trying to answer. Behavioral da...

Used on its own, market research is a reasonable tool for getting gaining and sharing knowledge on customers, markets, and competitors. What market research won't do is t...

If you have the ability to use both, it tends to help paint a richer picture. That said, a good rule of thumb is that behavioral data can help you understand what people ...

In our experience, market research is generally better suited toward future-focused strategic decisions than behavioral data (e.g. where can we expand our product offerin...

Organizations will typically have the most behavioral data on their own customers and visitors. They know what customers are doing (and not doing) on their platform... wh...