How would you go about using customer research to build out a buyer's & customer journey resource?
2 Answers
Barracuda Networks Product Marketing Director • 11mo
A good starting point is to talk to your customers, both those who have purchased and those who haven’t. This could also already be part of your win-loss analysis. You wa...
4088 Views
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
Start by conducting comprehensive customer research through surveys, interviews, and focus groups to understand the audience at each stage of their journey. Map out the t...
794 Views
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