Barracuda Networks Product Marketing Director • 1y
A good starting point is to talk to your customers, both those who have purchased and those who haven’t. This could also already be part of your win-loss analysis. You want to understand how your customers first realized they had a problem, what steps they took to evaluate solutions, who was involved in the decision, and what they ultimately selected and why. You may want to pair this with input from sales (notes from your CRM) or their product usage (have they enabled and used all parts of thei ...Read More
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