How would you go about using customer research to build out a buyer's & customer journey resource?
2 Answers
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 2y
Start by conducting comprehensive customer research through surveys, interviews, and focus groups to understand the audience at each stage of their journey. Map out the t...
796 Views
Barracuda Networks Product Marketing Director • 1y
A good starting point is to talk to your customers, both those who have purchased and those who haven’t. This could also already be part of your win-loss analysis. You wa...
4102 Views
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