Question Page

How would you help your product or solutions marketing team overcome lack of data access and finding ways to collect that data for validation?

Robin Fontaine
Shopify Senior Product Marketing Lead2y
Even if accessing quantitative data is a challenge, you can almost always find a way to get great qualitative data by setting up interviews with customers or prospects. Y...
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3032 Views
Elizabeth Grossenbacher
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner1y
I usually approach this with an expectation that the data exists somewhere in the org; we just need to create unity with the teams who steward them. I do this by showing ...
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2663 Views
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