Shopify Senior Product Marketing Lead • 2y
Even if accessing quantitative data is a challenge, you can almost always find a way to get great qualitative data by setting up interviews with customers or prospects. You can do these over video chat. Here's a process you can follow: Write a research brief that includes goals, target audience you want to interview, whether you will pay the subjects, how you'll recruit them, and the timeline for your research. Create a discussion guide for the interviews. This is like a script our outline you'l ...Read More
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