How do you measure success when launching a second product? Are you focused on current customer adoption or new customer adoption?

Measuring success starts with defining what success looks like. This is most successful when it’s a cross-functional effort, and teams across the organization are bought ...

I’m going to answer your question indirectly first: Going from a single product company to a multi-product company is a big shift, not just in your business goals but als...

First question I'd ask: Why did you build this? Is it to open up new TAM? To expand ACV? To reduce churn?That should define what success looks like -- if you're trying to...

Typically, both! If the feature is big enough to make a product stand out in the market (and isn't table stakes), then I typically will find a way to promote it to prospe...

Both are viable goals, just depends on what's better for your business. focusing on current customer adoption can make you a stickier product within your install base and...

When introducing a second product, the success of its launch depends on how it fits into the company's existing offering. There are several factors to consider:If the sec...