What ways do you use your Voice of Customer insights / data internally?
7 Answers
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 4y
Any VoC insights/data should be shared internally, along with the “so what.” It’s not enough to just share results from a survey or what you’ve heard from your consumers ...
1029 Views
Udemy Product & Instructor Marketing, Director • 4y
Ideally, in everything :) Product Marketers should aim to approach our work from the perspective of the consumer, and frequently bring that view into internal conversatio...
1534 Views
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Meta Product Marketing Lead, Facebook Monetization • 4y
We use voice of customer insights to inform messaging and positioning as well as our product roadmap. At Spotify, we have monthly syncs with our partnerships and sales te...
1102 Views
Snow Software Director of Product Marketing • 3y
I've used VoC insights to improve marketing messages, campaign focus and customer experiences. Here are some examples. Customer onboarding: Analyzing support case trend...
889 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y
VOC is used in a wide variety of ways. Some examples include guiding product development, building personas, message refinement, content development, targeting campaigns,...
1065 Views
KPI Sense Chief Executive Officer • 5y
Voice of Customer insights are a great way to 1) see trends among customers (if enough are saying the same thing) and 2) check our own collective understanding of what we...
590 Views
Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y
The best use of VoC is usually with informing the product roadmap with PLG companies. I find that customer advocacy programs are better for more Enterprise-level roadmapp...
349 Views
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